Who are you?
My name is Jenny Kreisher, and I am the Senior Vice President, Marketing & Communications with Horizon Farm Credit.
How long have you worked with cooperatives?
It’ll be 10 years this August!
Describe your role.
I lead a team of incredibly creative and strategic “wizards” who manage our Association’s marketing, advertising, branding, and communications efforts. This includes working externally with our members, industry partners, media contacts, and Board, while also partnering with our internal teammates on various projects and initiatives. We do it all from content development and communication plan design to social media and business development strategy. I consider myself our Association’s publicist, helping all of us put our best foot forward and achieve our goals.
What do you enjoy about working with cooperatives?
I really appreciate the mission-driven nature of cooperatives and the pride in membership. It is a truly unique aspect of who we work for and with. Honestly, it’s inspiring to remember you work for something larger than yourself and being an advocate for those who choose Farm Credit isn’t something to take lightly. It’s humbling, and unlike most other organizations out there.
When did you join CCA? Why?
I believe I joined shortly after I began my career with Farm Credit in 2013. At the time, I was very new to agriculture and cooperatives, so I found myself looking for a tribe of fellow communicators in this very niche and special place. What a find CCA was to me!
Did anything surprise you about CCA upon joining?
The amount of incredible content this organization puts out, on various topics, is impressive. It’s also just so refreshing to get outside of my “bubble” and talk with other cooperative communicators who face the same challenges my team and I do and have the ability to learn from one another. I’m really looking forward to becoming more active with CCA and I hope to expand my network even further.
What are your hobbies and interests?
My husband and I absolutely love to travel – weekend trips or long distance, we’ve got lots of places to see and things to do! I also enjoy working out, reading, listening to podcasts, and visiting local wineries and breweries with our two Golden Retrievers, Nelli and Remi. OH and….GO PENN STATE!
Do you have a “bucket list”? What are some of the things on that list?
I do! Holding a Koala Bear is up there, along with seeing the Eiffel Tower at night, getting my yoga teaching certification, and owning a beach house.
Give us something about yourself that is surprising or that most people don’t know.
I once took part in a reality TV show, completely by accident.
Email Jenny here.