Who are you?
Casey Hollins
How long have you worked with cooperatives?
17+ years
Describe your role.
As Managing Director of Communications & Public Relations, I lead a dynamic team responsible for shaping and sharing REC’s story. I oversee all aspects of co-op communications, public relations, marketing, and crisis communications, ensuring that every message aligns with our mission and strategic goals. My role involves collaborating with executive leadership to develop and implement high-level communication strategies, serving as the primary spokesperson for the cooperative, and steering our crisis communications efforts. I also focus on driving member engagement, brand consistency, and innovation across channels—whether through digital platforms, media relations, or community outreach. At its core, my job is about building strong relationships—internally with our team and externally with our members and stakeholders—to advance REC’s reputation and foster meaningful connections.
What do you enjoy about working with cooperatives?
What I enjoy most about working with co-ops is the deep sense of purpose and community connection they foster. At REC, and in the broader co-op world, the focus is on serving people. I’m inspired every day by the opportunity to communicate and build relationships that truly make a difference—whether it’s ensuring our members have reliable power, enhancing engagement through innovative communications, or supporting initiatives that strengthen our communities. There’s a genuine culture of collaboration, integrity, and shared responsibility, and it’s incredibly rewarding to be part of a team that’s driven by these values. Plus, working with co-ops offers the chance to lead during both exciting growth and challenging times, like weather events or outages, where our commitment to service shines brightest.
When did you join CCA? Why?
I was encouraged to join CCA by my first boss when I began my career at REC as a Communications Specialist. From the first Institute I attended, I was hooked. The content at CCA’s conferences and workshops is world-class, offering insights and skills that I’ve been able to apply directly to my work. I’ve found incredible value in networking with professionals from cooperatives across all sectors—not just electric co-ops. The opportunity to learn from such a diverse group and to share ideas and experiences has been instrumental in my growth as a communications leader.
Did anything surprise you about CCA upon joining?
Absolutely—the people. From the moment I joined, I was struck by how welcoming and supportive the CCA community is. It truly feels like a family, much like my own company, REC. The camaraderie and openness make it easy to connect, share ideas, and grow both personally and professionally. I didn’t expect to find such a tight-knit and encouraging network, and it’s been one of the most rewarding aspects of being part of CCA.
How has CCA supported you in your career?
CCA has supported me in more ways than I could have imagined. It has fueled my passion and drive, pushing me to be my best every day. Through CCA, I’ve connected with exceptional communicators across all co-op sectors, expanding my network and gaining invaluable insights. I was also honored to receive the Graznak Award, which recognizes young professionals under 35. That recognition was both humbling and motivating—I felt inspired to rise to the high standard set by previous winners and continue striving for excellence in everything I do.
What are your hobbies and interests?
When I’m not leading communications at REC, I’m likely making magic behind the scenes in my community—mentoring young women through the Miss Louisa Organization, helping local businesses thrive with the Louisa Chamber of Commerce, or bringing creative programs to life at the Montpelier Center for Arts & Education. I love traveling, especially anywhere by the ocean where I can recharge and reflect. Writing, photography, and reading are my creative escapes. Whether I’m planning a pageant, orchestrating a chamber event, or capturing the perfect photo, I find balance and joy in blending service with creativity and a touch of adventure.
Do you have a “bucket list”? What are some of the things on that list?
Yes! I’m determined to visit all 50 states—Alaska is high on my list, and I’m less than 18 states away from making it happen. I dream of one day becoming a CEO and transforming my grandmother’s farm into a vibrant working agritourism business, complete with an orchard. I’d also love to mentor a young woman who ultimately becomes Miss America. One of my proudest moments recently was when my sons told me they see me as their role model—completely unprompted. Oh, and I’m set on owning a little slice of the Outer Banks someday too.
Give us something about yourself that is surprising or that most people don’t know.
Most people don’t know that I’m secretly a bit of a chicken whisperer—I have a small flock and love raising them for fresh eggs and the simple joy they bring. I’m a hobby gardener and find joy in growing my garden. I’m also surprisingly handy with a hammer, especially when I’m dreaming up ways to turn my grandmother’s farm into a working agritourism destination. And if you ever see me belting out show tunes at the top of my lungs while driving, just know it’s my secret way of recharging between big projects!
What advice would you give to professional communicators just starting their careers?
Never stop learning and be curious. Stay open to feedback and don’t be afraid to try new things—you’ll grow from every experience, even the setbacks. Build authentic connections with others in your field and always bring integrity to your work. The best communicators are great listeners who know how to connect people and ideas. And most importantly, remember that the way you tell a story can change everything. So be bold, be creative, and believe in the power of your voice.
Email Casey here
