Shannon Brock

Who are you?
Shannon Brock, editor of Kentucky Living and Kentucky Electric Cooperatives. I’ve been married to Josh since 2008, and we have two amazing, rambunctious boys: Alton, 7, and Arlo, 3.

How long have you worked with cooperatives?
Since June 2015. I spent more than seven years as managing editor of Kentucky Living and became editor in 2023.

Describe your role.
I help ensure our communications department fulfills its role of serving our 26 electric cooperatives (24 distribution and two generation and transmission). The most visible way we do that is through Kentucky Living, but we also provide annual meeting support, social media materials and support, crisis communications training and a whole host of other services. With the magazine, I help develop our editorial calendar, edit and assign multiple monthly columns, and oversee the production of the magazine and local sections.

What do you enjoy about working with cooperatives?
The familial nature of it all—when you join the co-op world, you have people to call on for all sorts of help any time you need it. Co-op people are really great people with amazing missions to support.

When did you join CCA? Why?
2017. My predecessor, Anita Richter, was really involved with CCA and recommended it for the professional connections and development opportunities.

Did anything surprise you about CCA upon joining?
I think the most surprising thing to me was the sheer number of cooperatives, all the different types and that no matter the industry, communications jobs and duties are similar in each. There is really a lot to learn from each other.

How has CCA supported you in your career?
Professional connections are so important. Networking with others in cooperatives is helpful. Also, our team at Kentucky Electric Cooperatives loves participating in CCA contests. There is so much great work out there and it really means a lot to our team if we are recognized by this group. We learn from and are inspired by all the great work we see from across the country.

What are your hobbies and interests?
I’m a sports fan. I’m the commissioner of two fantasy football leagues and a member of another. I’m a lifelong University of Kentucky fan (and an alum, ’07!). In our home, we also cheer for the Cincinnati Reds and Miami Dolphins. I’m the treasurer of my neighborhood moms’ group. I love connecting with people and helping other moms know they’re not alone. I would love to develop other hobbies, but I don’t know where to start. Suggestions welcome!

Do you have a “bucket list”? What are some of the things on that list?
I enjoy seeing new places. I’ve felt “called back” to two places I’ve visited so far: Chicago, which I’ve visited multiple times, and Glacier National Park in Montana. I attended a conference there, and I’m excited to visit again one day with my family. I’m just waiting for my boys to get a little older. Two other things on my list are going to Hawaii and staying in an all-inclusive resort somewhere tropical.

Give us something about yourself that is surprising or that most people don’t know.
I love a variety of music, and have a unique set of experiences because of that love:

  • I’m an original Swiftie. I’ve been a Taylor Swift fan from the beginning and once saw her perform inside a Walmart.
  • I saw the original cast of Hamilton perform on Broadway, and I rapped a song from Hamilton as part of a member services presentation.
  • My husband and I are big fans of Chris Thile (Nickel Creek, Punch Brothers, Live from Here) and declared 2019 the year we would travel and see him as many times as we could, including at Carnegie Hall. However, in late 2023, we realized we’d seen him more that year than in 2019.

What advice would you give to professional communicators just starting their careers?
Believe in yourself, your knowledge and the skills that you’ve acquired. But also realize that it’s OK not to know things. You’ll get a lot further by asking for help than you would pretending you know something you don’t.

Email Shannon here

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