Thursday, September 21, 2017

Noon – 1:00 Opening luncheon, Welcome by Lincoln impersonator
12:30 – 1:30 Linda Garbe, The Garbe Creative Group
Drawing on her years of experience as a professional storyteller, Linda will entertain and inspire us to find the interesting details of even the most mundane events. Whether you need to tell your story in an interview, or tell the story of your organization to your customers, Linda can show you how to make you and your message memorable. Linda will answer these questions: What is a story? Why should you tell stories? Where should I tell stories? How do I find stories to tell?
1:30 – 1:45 Break
1:45 – 2:45 Katie Eades Cressy, COUNTRY Financial
Providing leadership to more than 2,100 financial representatives across the country is no easy task. Katie will share her insights into developing a social media strategy for your cooperative, as well as give some tips for creating engaging content.
2:45 – 5:00 Adjourn to the Lincoln Library and Museum for self-guided tour
5:00 – 6:00 Debrief museum visit

Sign up dinners at downtown restaurants or evening on your own.

Friday, September 22, 2017

7:30 – 8:00 Continental Breakfast
8:00 – 9:00 Tara Young, independent consultant
Stories have existed long before recorded history, but the desire to hear stories has not changed. Today, though, there are more stories than ever, Tara will provide insights on how you can stand out from the clutter in this ultra-connected world, and learn how to write a better story.
9:00 – 10:00 Kate Schott, Springfield Journal-Register
Learn how to go beyond the basics in your interviewing to create richer content. With more than a decade of reporting experience, Kate will share ways to get the most out of your interview subjects to make your stories come to life.
10:00 – 10:15 Break
10:15 – 11:15 Zach Kerker, Neuhoff Media
Founder of, Zach combines traditional sports reporting with digital content, reaching more than 1 million video views on sports stories in the Springfield area. He will talk about allowing your subjects to tell the story themselves during the reporting process, and how to accompany your stories with high-quality visuals to keep your audience engaged.
11:15 – 12:15 Bret Behrens, WCIA
Bret works as a “one-man band” at WCIA television in Champaign, Illinois. He will share with us his methods for finding stories and tips and tricks for writing, shooting, and editing the final package. He will also provide us with an inspiring example of storytelling as he shares his own near-death experience at age 18.