Members Area

- Knowledge Center

Knowledge Center

Annual Reports

• Hooking your members with effective annual reports and annual meetings

Creativity

• Beyond the herd
• The art of the probable

Graphics/Logos

• Logo lessons

Management

• 10 rebranding lessons every communicator should know
• When times are tough, you’d better be good
• Plan to make your boss look good

Outsourcing

• Hired guns: Freelancers tell how to get the most out of them

Photography

• Winners’ Circle: A shot in the dark
• Through the lens: ‘Wind Power — Past and Present’
• Balancing act: Using Photoshop to color balance photos

Professional Development

• Focus on the important stuff

Public Relations

• Remember the rules for releases
• Protect your logo with a trademark
• Writing effective news releases
• Corporate Reputation – have a plan!

Publications

• Winners’ Circle: Out with the old
• Keeping it fresh

Social Media

• Do you tweet, yammer or link?
• Scanning the new media landscape

Video

• Backpack Journalism
• Winners’ Circle: Video moves members to action
• Quick tips: Video camera operation

Writing

• Make your stories sparkle
• 10 (or so) tips for better interviews
• Right recipe for the wrong story
• Connecting with the column
• Break it down: How a Writer of the Year thinks