Thursday, September 26, 2019
|11:30 – 12:00||Lunch|
|12:00 – 1:00||
Ag Communications: Adapting to an Evolving Audience
Ag communications has changed a lot in the past 10 years. And, yet, it hasn’t. Audiences still desire traditional print publications, while simultaneously craving the latest digital technology. Print, podcasts, videos, blogs, social media – the want it all! As ag communicators, how do we keep pace with the demands of our audience?
|1:00 – 2:00||
Connecting Your Message to Your Members: A Data Driven Communication Discussion
Member communication to your entire membership is vitally important, but members are quite different across any member group. Using data to segment members and communicate with specific groups can be very effective when combined with your global communication strategy. We will explore how cooperatives are using custom messaging to further communication goals.
|2:00 – 2:15||Break|
|2:15 – 3:15||
Building Emotional Connections Through Video
Social media has changed our culture in fundamental ways, which means brands have to reimagine how they reach and influence todays’ consumer. Social media also has changed the way people view brands.
New, it’s not enough to talk about how your product or service will make someone’s life better – you have to invest in relationships and stand for something if you want to drive results.
In this presentation, we’ll show you: how to develop the right strategy for your content, learn which videos you should be making, discover how to create a strong production plan, and learn best practices on how to create high-quality content whether using an in-house team, an agency, or on your own.
|3:15 – 4:15||
Maintaining Relationships in a Crisis
What really happens during a disaster? Can you always stick to the plan? Hear first-hand how fellow communicators dealt with challenges after an unprecedented natural disaster hit their co-ops. What lessens were learned? How did they cope with their emotions and survive a high-stress event while helping their fellow employees and members?
Friday, September 27, 2019
|8:30 – 9:30||
How to Leverage the Most Valuable Thing That You Own
Communicators live on the edge between what was interesting, and what will be interesting in the future. If you want to get ahead of the organizations that have bigger budgets and staff, the cooperative communicator must be intrepid and willing to try new things. How you discover the ideas and people that will spread your messages is entirely dependent on what you pay attention to. In this talk, Communications Strategist Vance Crowe will discuss how to be more disciplined in what you pay attention to. Vance will provide vivid examples of how honing your attention will result in the confidence to try new tactics, the ability to discover new people, and the energy to get others to follow our lead.
|9:30 – 11:00||
Giving Back: How Programs Enhance Community and Member Relationships
In this session, hear from CoBank’s Senior Manager for Corporate Social Responsibility on their giving back programs. As a mission-based cooperative lender, CoBank believes in giving back to the communities where our customers and associates live and work. In 2018, the bank made a total of $8.8 million in charitable contributions through our diverse corporate giving programs.
Then, hear from fellow CCA members as they present mini-case studies on their giving back programs, including best gives and how they engage their teams in giving back.
|11:00 – 11:15||Break|
|11:15 – 12:45||
Big Ideas: Setting Goals, Creating a Plan, Fueling a Vision
As a natural coach, thanks to many years of competitive volleyball, Rochelle finds fulfillment in encouraging others to identify and take action in pursuing their visions both personally and professionally. In this session, you will focus on your key takeaways from the event, write goals you’re passionate about pursuing, and create a plan to fuel your vision. Be prepared to reflect and dream throughout this engaging session!