Agenda

Wednesday, September 5, 2018

11:00 – 12:00 Lunch/Mike Long: The Easy Way: A How-To Guide to Better, Faster Writing…And A Lot Less Stress
“I just do it”—that’s the answer from most professional communicators when asked how they crank out so much content, day after day. They know they’re good at it, but few can explain exactly why. That’s why most writers who reach a level of basic competence don’t keep getting better and better. But by learning a few simple techniques, you can do just that: write faster, make your output more engaging, gain confidence in the way you do your job, and make more efficient use of limited time. In this session, Mike presents dozens of effective and easy writing techniques including:

  • How to start writing any document immediately – and how to know when you’re finished.
  • A simple trick to focus your writing from the beginning, and keep it focused throughout.
  • An easy way to make your prose more “muscular” and less “flabby.”
  • How to edit faster and more effectively, and permanently improve the skills of the writers you supervise.
12:00 – 1:45 Mike Long: Making Your Case: How to Write Speeches, Op-eds and Essays That Actually Persuade
You wouldn’t set sail without a plan for getting to the island — and to create a professional speech, op-ed or essay, you need a plan, too. Mike begins this session by advising communicators on the value of thinking before you write: analyzing the occasion, the speaker/signer, the audience, the goal and more. Mike then shares a step-by-step guide to structuring claims, choosing evidence more effectively and presenting ideas in the most compelling way possible. Techniques include:

  • How to carve a path for writing through a jungle of conflicting demands, unwieldy topics, and too many cooks in the kitchen.
  • Clarifying the reason for any speech or essay by figuring out the “big takeaway.”
  • How to the audience to “get to yes” more often by transforming one big argument into several smaller ones.
  • Dispensing with the myth of “the speaker’s voice.”
  • How to keep gatekeepers and unhelpful “helpers” happy, and stop them from derailing the writing process.
1:45 – 2:00 Break
2:00 – 3:45 Mike Long: Creativity and Madness: The Neuroscientific Source of Originality — and How to Feed the Beast
Creativity is the brain at its best, identifying powerful connections that others do not see. Mental illness is the opposite: the brain struggling to navigate day-to-day challenges. Yet both are driven by dopamine, the chemical that makes us want more of everything, all the time. By understanding this common denominator between finding harmony and getting lost in chaos — between progress and destruction — we can understand in a revolutionary way the source of creativity, how to harness it and how to put it to work for anything we wish to achieve. Calling on ideas from his forthcoming book The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity — and will Determine the Fate of the Human Race, Mike presents a life-changing proposal that tells us:

  • Why winners cheat.
  • Why geniuses often suffer with mental illness.
  • Why nearly all diets fail.
  • Why creativity is inseparable from everything else in our lives.
3:45 – 4:00 Break
4:00 – 4:30 Colorado Creative Industries
6:40 Giants vs Rockies

Sign up dinners at downtown restaurants or evening on your own.

Thursday, September 6th, 2018

8:00 – 8:30 Breakfast
8:30 – 9:30 Stu Crair – Design with Purpose: Best Practices for Eye-Catching Designs
Join us for this talk as Stu Crair, the owner, founder and training director at the Digital Workshop Center (DWC) provides a fundamental breakdown of graphic design. Stu teaches digital design skills at DWC, as well as the College of Business at Colorado State University as an adjunct professor.
Need to brush up on practices? Curious on how to polish your current designs? Stu will be walking attendees through concepts that will bolster and reinforce your design skills. Learn about engaging designs that reflect the message you are trying to convey through visuals.
9:30 – 10:30 Otterbox – Lessons in Drinking from Fire Hoses
When the fire hose is on, there’s no stopping it. Fortunately, the same is true for ideas. When they come … they come in wild, out of control, and geyser about in all directions. Full blast, aka OtterSpeed. Join the OtterBox Creative Team as they share strategies to evaluate (and drink from) the fire hose in slow-motion — assuming the water is indeed safe to drink (!). Because when we consider ‘fire hoses’ as strong swells of new energy, innovation and creativity, any fear of ‘drinking from it’ may instead become the adrenaline to fuel our next big opportunity.

  • Turning the hose on — innovation, creativity
  • Finding the slow-motion button …
  • Handling the hose — asking what and why
  • Redirecting the hose — determining who (audience) and why
  • Finally, aiming that hose — campaign strategy and communication
10:30 – 10:45 Break
10:45 – 11:45 Elaine Grant – Interviewing for the Goods
The last time you did an interview, did you get everything you needed? Or did you come away frustrated, with the feeling that there was “meat” there than you were able to uncover? A solid interview is the foundation for an excellent story; a meager interview is often the hidden cause of writer’s block. But rarely are good interviewing skills taught, and almost never do we get to see and hear expert interviewers in action. This workshop will give you real tools and tips for: — Drawing out your sources — Getting good quotes — Ensuring that you have all sides of the story — Seeking evidence and pushing back against bias – and how even a conversation can employ a narrative arc.

In this session you will learn the three traps to avoid as well as easy and relevant tools to keep your PowerPoint applicable, interesting, and dynamic!

11:45 – 12:45 Kari Knutson – Death by PowerPointThe three mistakes most people make with their PowerPoint presentations and how to easily fix them
How many times have you sat through a PowerPoint presentation that felt like it was taking away minutes of your life! A poorly done PowerPoint can actually diminish a message and in fact detract from it!