Webinars & Workshops

Professional Development Workshop

CoBank Leadership Center
09.05.18 – 09.06.18 | Denver, CO
More Info/Register

CCA Live Webinars

Tuesday, August 14 at 11 a.m. Eastern
(10 a.m. Central; 9 a.m. Mountain; 8 a.m. Pacific)
How to Feed Your Feed Without Breaking the Bank
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CCA Recorded Webinars

Never miss a CCA webinar again!

To sign up for a recorded webinar, download, complete and submit the PDF registration form below with payment to the CCA Business office. After your registration is processed, you will receive an email confirmation with an access link to the webinar(s). MCC credits are not offered with recorded webinars.

Producing Powerful Videos Including Facebook Live

While it doesn’t take anything to pull your phone out and make a video, it does take some planning in order to make a video that someone would actually want to share on social media. Unfortunately, corporate communications continue to use talking heads, flat b-roll, and few cuts to tell their story and then wonder why it doesn’t go anywhere. This webinar will review what really works and how you can incorporate it into your next video project. Discover what modern sharable videos are made of. Learn which software to use and get basic tips on how to make your visual storytelling better.

Be Your Co-op’s Most Valuable Player

As communicators, we have the opportunity to make ourselves invaluable contributors to our co-op’s success. That, however, means shifting our mindsets from being order takers or simply telling engaging stories to aligning what we do to the organization’s overall business goals. Strategic communication planning can help our co-op’s build strong, successful future and demonstrate the value of investing in the communication team. In this session, participants will learn:

  • The value of aligning communication to their cooperatives’ business goals for the organization and in positioning the communication team and its members as an integral part of the co-op’s success.
  • Practical tips for creating a strategic communication plan, working with leadership and measuring your success.

This webinar is designed for those who are early to mid-career co-op communicators with a desire to be viewed as valuable strategic thought leaders and essential contributors to their co-op’s success.

Powerful Presentations

As a speaker, sixty percent of the audience has determined if you are credible before you say the first word. This informational session will provide important resources to make a positive first impression and maintain confidence throughout a presentation. We will focus on how to be one of the rare presenters that engages the audience. In this session, you will learn how to:

  • Gain trust from the moment you walk in the door
  • Use body language to gain credibility
  • Basic steps that demonstrate confidence

Whether you are a beginner looking to gain knowledge or an experienced speaker who needs to refresh skills and eliminate bad habits, this presentation provides insightful information for anyone who communicates with groups on a regular basis.

Getting What You Want From a Freelance Designer

Not every communicator is born with the graphic design gene, sometimes you need to rely on a little help from a freelance graphic designer. Learn from fellow CCA member Amber Sheridan how she successfully works with freelance designers to fulfill all of her cooperative’s design needs.

Event Planning Tips and Tricks

RFPs? Attrition? Guarantees? This webinar will focus on more detailed tips and tricks from what to ask for in a contract to protect your organization, to how to save money on that dreaded food and beverage bill. So often marketers get thrown into the event planner role without knowing all the details that go with it. If you’re wondering what you can negotiate in a contract, things you can ask of the hotel, or how to save money on events without looking stingy, then you’ve come to the right place. We will also go over some event technology to make your life easier.

This presentation is designed for communicators who are newly involved in event planning and would like a more specific look at the logistics from the contract to event execution – particularly with a tighter budget.

Making Robert’s Rules Your Own

Do you wonder how to make your business meetings more efficient? Are you confused about rulings by the chairman in those meetings? Robert’s Rules of Order were created to make meetings more efficient and to protect the rights of all participants. In this webinar, parliamentarian Dave Sheets will help you understand how the rules can work for you and your organization. The discussion in this webinar will provide an outline of how to serve as a chairman, tricks and tips to help meetings proceed efficiently and how to encourage the members of your organization to embrace parliamentary procedure. This presentation is designed for anyone that serves on a board of directors for an organization or anyone active in an organization that is led by a board. It could be your cooperative or a church or charity you serve.

Perfect Forms with Adobe Acrobat

Presented by Mark Bagby, Director of Communications, Calcot, LTD

This fast-paced webinar shows you how to unlock the power of Adobe Acrobat and create interactive forms – and never again have anyone tell you they can’t find a form or it’s “in the mail.” This session takes a look at creating ‘fill-able’ forms from all document types, which you can then send to contacts, who fill out forms using Acrobat Reader, and the completed forms return automatically back to you! Collecting, collating and using the information you receive is also discussed.

This webinar covers:

  • How to create the basic framework for a PDF form and the numerous ways to create forms.
  • Adding, configuring and formatting ‘fill-able’ fields, check boxes, drop downs, option buttons, function and command buttons, and more.
  • Easy ways to ‘auto-populate’ fields with predefined data and how to add math calculations to forms.
  • Distribution methods and collecting data from ‘filled-in’ forms, batch processing for multiple forms and large data-collection.
  • Security when deploying fill-in forms.
  • Exporting the collected data to manageable data types (e.g., Excel or Access).

Designers and photographers: Cross the bridge (the Adobe Bridge) with CCA

Presented by Louis Tonsmeire, owner, Tonsmeire Studio

From photography to graphic design, Adobe Bridge is one of the most powerful programs to process and form digital files into works of art. In this session, participants learn file naming, RAW file conversion, PDF usage and will gain a working knowledge of streaming your workflow in design and photography.

This webinar is designed for individuals using Photoshop or other programs in their daily work.

Illustrator Illuminated

If you’ve ever needed to create or edit a logo or illustration that can be infinitely scaled up or down with no change in quality and used on everything from business cards to billboards, video and the web, brochures to flyers, you need to know about vector graphics. And that’s where Illustrator comes in. This introductory class takes a look at basic tools and concepts in Illustrator and why, for many projects, it’s a better choice than Photoshop or InDesign. Attendees will get a look at the application, how it works, how to draw simple and complex shapes and combine objects to create new ones, manipulate type and create a finished logo. Attendees will also see how some tools are useful skills to improve their work in Photoshop and InDesign.

Intermediate Illustrator Illuminated

In this webinar, participants work with more intermediate concepts and build upon the lessons from the “Illustrator Illuminated” webinar. More advanced concepts, such as envelopes, mesh, gradient fills, manipulating type, and filters and effects are covered. It is highly recommended that participants have a working knowledge of Adobe Illustrator, either through participation in the “Illustrator Illuminated” webinar or from other courses.

Co-op 101

Presented by Dr. Robert Cohen, Program Coordinator for the Cooperative Development Center at Kent State University

This webinar provides the economic basis for cooperatives, the legal basis of cooperatives, different types of cooperatives, and the overall structure of cooperatives. Participants will become more aware of the role cooperatives play in various business sectors and gain an understanding of the importance of cooperatives in the overall economy.

This webinar is designed for relatively new employees of cooperatives.

Social Media for Communicators Webinar – How to Use Blogs, Facebook, Twitter, LinkedIn, Instagram and Pinterest for Public Relations

Presented by Amanda Miller Littlejohn, former journalist turned PR consultant who teaches organizations and individuals how to leverage the web for more effective communications.

By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.

This webinar:

  • Outlines the basic tools you HAVE to be using for communications, new popular tools and HOW to use them
  • Offers valuable case studies of organizations who are using social media effectively for PR
  • Shows you ways to reach out to journalists using social media
  • Gives you simple tools for measuring the reach of your social media program

Speechwriting – Putting Words in Someone Else’s Mouth

Presented by Lani Jordan, Director of Corporate Communications for CHS

Writing a speech – or putting the words in someone else’s mouth – is one of the most challenging assignments a communicator can receive. Jordan offers insights into preparing, writing and delivery coaching to help your speaker shine.

This webinar covers:

  • How to assess whether you need a speech, PowerPoint presentation or talking points
  • Analyzing an audience
  • “Hearing” your speaker
  • Structuring a speech
  • To joke or not to joke: Useful resources

This webinar is designed for communicators with responsibility for providing speech/presentation communication support for their co-op’s senior leaders and directors.

The Rural Missouri Method of photo editing and management

Presented by Jason Jenkins, managing editor, and Kyle Spradley, field editor, for Rural Missouri magazine, Association of Missouri Electric Cooperatives

Follow Rural Missouri editors Jenkins and Spradley as they take you through the process they use each month to quickly and efficiently manage and tone the publication’s award-winning photography.

The webinar covers both the use of Adobe Bridge and Photoshop for managing your photo resources and executing basic toning processes for your photographs. Topics addressed include batch processing, incorporating metadata and archiving techniques; creating and using Photoshop actions, RAW converter and other Photoshop tools to improve your photographs.

Meeting Planning 101

Presented by Teri Ditsch, Member Services Manager, BLUE HAWK Cooperative and Brad Magarity, Regional Director of Sales, Associated Luxury Hotels International

The seminar covers all stages of meeting planning, including sourcing, site visits, budgeting, negotiating, contracting and onsite management. Participants will learn tips to avoid pitfalls and to make the entire process run smoother, including knowing what hotels expect of you and other basic rules of thumb.

Twitter Tactics: Sharing Co-op Principles in 140 Characters or less

Presented by Megan McKoy-Noe, CCC, Associate Editor, Straight Talk, National Rural Electric Cooperative Association (NRECA)

Lost in the Twitterverse? Never fear. Megan walks you through the basics of this social outlet and highlights when and how cooperative communicators should use Twitter. The webinar shows you how to personalize a page and explores smart communication tactics like hashtags, direct messaging and URL shorteners. Time-saving tools like Tweetdeck are also covered. The session includes examples of online member engagement and ideas to get you ready for your first Tweet.

Participants will learn:

  • How Twitter works
  • Smart communication tactics: hashtags, direct messaging, URL shorteners, searching, retweeting and tagging friends
  • How to personalize a Twitter landing page • Introduction to Twitter management tools (Tweetdeck, TwInbox, Nutshell Mail, etc.)
  • Examples of member engagement
  • Things to consider before tweeting

Photoshop Tips and Tricks

Presented by Claudia McCue, Trainer & Author, Practicalia, LLC

Whether you’re modifying images for print or Web use, you’ll pick up some great Photoshop tips for performing color corrections, creating masks and retouching to remove or replace content. Photoshop has many great tools, but it’s helpful to know some tips and techniques for using them.

Creating a Pinterest Campaign: Integrating Business Objectives and Corporate Philanthropy

This webinar shares key insights from Land O’Lakes “Pin A Meal. Give A Meal.” Pinterest campaign, to include the strategy, execution, successes and challenges. The webinar also addresses how Land O’Lakes has established policies and best practices for effectively managing social media sites.

Topics covered during this session include:

  • Integrating business unit with overall corporate objectives on social media
  • Best practices for Pinterest campaigns
  • Social media site management

Get Energized Get Organized

Work, family and life’s curve balls can keep you busy. Getting through the hundreds of reminders in your smartphone is often a matter of getting smart about how you organize to maximize. Knowing which behaviors to avoid, along with some methods that best fit your lifestyle, you can get organized and maintain your sanity. Life doesn’t slow down, but sometimes it’s necessary for us to slow down in order to speed up. Just a little planning will return hours to you with an efficient, productive work day, week, month, etc. If you find yourself attending several meetings, working various communication deadlines, preparing reports, designing or taking on impromptu tasks, this is the webinar for you. You’ll learn valuable tips on managing your email, organizing your desktop, implementing hard copy and digital filing systems and determining your most efficient working days and times. Together, you’ll have a system in place to organize the multi-tasked world in which many communicators live.

Photo Archive Management

As a 104-year-old farmer-owned dairy cooperative and dairy products processor, the Tillamook County Creamery Association has several collections of prints and electronic images that are managed in-house and shared with internal and external audiences through web-based options. This webinar is a case study about how one cooperative created its three specific image libraries – Historical image and object archive, product image library, and marketing image library – using different tools based on the needs of the specific library, and the means by which the images are shared with internal audiences (employees) and external audiences (brokers, customers and marketing partners). The webinar focuses on the various methods of creating, managing and sharing the libraries TCCA uses for its photo and archive management, as well as a few tips to consider when or if choosing a photo management tool. Participants will learn how one cooperative chose to handle the creation, management and sharing of its photos and archives so that they can then confidently evaluate their cooperative’s own needs, including: Evaluating the need for an image library and how the library will be used or shared, creating the image library and managing the library.

Editing With Restraint

During this one hour webinar Jim McCarty, Director, Communications and Printing for the Association of Missouri Electric Cooperatives gives tips on editing, with an emphasis on communicators working in small shops or alone. Participants will learn how to determine what their mission is, what to look for, restraint in editing and resources that will make their job easier.

Enhancing Member Engagement

Co-op communication professionals are face-to-face with learning how to reach their members as the communication channels and communication preferences continue to evolve day after day. While one annual meeting for members may have been the most effective, tried and true approach for many years, it may not allow all co-ops to continue to engage their members. Learn how one Virginia electric co-op has integrated new member engagement activities that are allowing them to reach more members in new and innovative ways, such as Telephone Town Hall Meetings, district-wide local events, social media and more. Having the flexibility within your cooperative to adapt with the changing needs and expectations of your members is essential to increasing member engagement and maintaining overall member satisfaction. This webinar highlights some of the new activities Rappahannock Electric Cooperative has integrated into its approach to enhance member engagement.

Tips for Enhancing Internal Communications

”Nobody ever tells us anything.” If this attitude is common among a cooperative’s employees, it can be crippling. Strong internal communications are key to making every employee, from top to bottom, feel included and informed about a cooperative’s vision and direction. Informed employees are satisfied employees. Satisfied employees create satisfied members. This webinar highlights some best practices for successful internal communications, along with tips on how to incorporate new technology and “out of the box” ideas for ways to keep employees informed and increase the exchange of ideas. The webinar uses Baldwin EMC as an example of a cooperative that transitioned from being heavily focused on external communications, to a more balanced approach that places just as much, if not more emphasis on internal communications. Participants will learn the value of keeping employees in the loop, and how to let go of the old and embrace the new through technology and techniques to increase internal communications.

Tips, Tools & Technologies for Hosting Your Best Annual Meeting

Each year in March, nearly 1,400 members, employees and guests of DFA, travel to Kansas City for the cooperative’s Annual Leadership Conference and Annual Meeting. The three-day event serves as both an informational meeting and an opportunity to showcase DFA, the nation’s largest milk marketing cooperative and a global dairy foods company. To ensure a world class, effective meeting, the use of technology is a must.

This webinar covers how to deliver the best meeting experience for guests in attendance and those attending remotely. Incorporating appropriate technology in to the meeting (considering budgets and attendees) as well as technology troubleshooting are also discussed.

Weaving the Co-op Principles into Your Strategic Plan

Leveraging the cooperative principles to help members understand the cooperative difference and its value is one of the primary focal points of every co-op communicator. Being a cooperative can be a competitive edge when you have loyal members who get what it means to be part of a cooperative. In this session, TCEC presents a case study showing how their communications team incorporated the cooperative principles into their communication efforts.

Participants will learn:

  • How to craft a strategic plan with the cooperative principles in mind.
  • How to build an editorial calendar incorporating the cooperative principles.
  • Telling your story with the cooperative principles.

Community Involvement

Flint Energies takes its commitment to community very seriously. Between volunteer hours, in kind services and small donations, the rural electric cooperative has been involved with community activities for more than 75 years. One of those activities is the support of Little League baseball. Jimmy Autry, Senior Vice President of Member and Community Relations for Flint Energies, describes the depth of the cooperative’s investments in youth sports and other activities. From a case study, participants will decide what human and financial investments make sense for their own personal commitment to community.

Strategic Communication Planning: Be Your Co-op’s Most Valuable Player

As communicators, we have the opportunity to make ourselves invaluable contributors to our co-op’s success. That, however, means shifting our mindsets from being order takers or simply telling engaging stories to aligning what we do to the organization’s overall business goals. Strategic communication planning can help our co-op’s build strong, successful future and demonstrate the value of investing in the communication team.

Participants will learn:

  • The value of aligning communication to their cooperatives’ business goals for the organization and in positioning the communication team and its members as an integral part of the co-op’s success.
  • Practical tips for creating a strategic communication plan, working with leadership and measuring your success.