Webinars

CCA Members – As part of your membership benefit, all webinars are free. You will need to sign in to take full advantage of this benefit.

Non-Members – To purchase a live or recorded webinar, download and complete the PDF registration form and submit the form with payment to the CCA Business office. After your registration is processed, you will receive an email confirmation with an access link to the webinar(s).

MCC credits are not offered with recorded webinars.

Live Webinars

(Live) Publishing a Book: The Whys and Hows from Two CCA Authors

Date: August 11, 2020
Time: 11:00 a.m. ET

The presenters will address both writing a book on behalf of your co-op and writing one for yourself. Covered topics will include why the listener should consider writing and publishing a book, how the industry has changed with the onset of the Internet, traditional publishing versus self-publishing – whether to self-publish or retain a publisher, DIY tools for self-publishing, building an author platform, and more.

This webinar qualifies for 5 points toward  Publications & Writing for MCC designation or renewal.

Target Audience:
Communication professionals and writers.

Presenter: Chellie Phillips and Mark Johnson
Award-winning author Chellie Phillips combined over 20 years of corporate experience with 15 years of mentoring college students as they began their professional life to create Successfully Ever After – an online program designed to land you in the interview seat of your dream job. Get Noticed, Get Hired (Published May 2020) is packed with the proven tactics from Successfully Ever After and is designed to give you the keys to navigating a career search in today’s digital world. Her first book, When In Doubt, Delete It! was published in January 2019 and received the Author Academy Award in the Self Help Category in October of 2019.  She currently serves as the VP of Communications and PR for Coweta Fayette EMC and has been a 20+ year member of CCA.

Mark Johnson has worked as a staff and freelance writer for two decades. In 2018, he self-published his first book, “Doofus Dad Does Everest Base Camp,” followed in 2019 by his music industry memoir, “Blow the Man Down.” Johnson has also recorded audiobooks for both titles.

Registration and Confirmation (Members):
Webinars are free to members. There is no need to complete the registration form. All CCA members will receive a separate email, closer to the event date, with information on how to attend the session. Space is limited. Doors will close when capacity is reached.

Registration and Confirmation (Non-members):
The deadline to register is August 4. Space is limited. To ensure your spot in the webinar, register online. Registrants will be sent an email, closer to the event date, providing information on how to participate in the webinar.

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(Live) Speak for Impact: Elevate Your Public Speaking Skills

Date: July 21, 2020
Time: 11:00 a.m. ET

Cultivating and polishing your public speaking skills can help you improve your confidence, enhance your reputation or the message of your organization, and create opportunities to connect with more people.

Whether you are running a meeting, speaking at a conference, accepting an award, teaching a class, or offering a toast at a wedding, strong public speaking skills are vital to your success.

This session will give participants the tools they need to feel empowered, confident, and ready to take the stage. Participants will learn more about how to overcome fears and anxieties related to public speaking, how to enhance their content so that it is more accessible, interesting, and dynamic, tips to improve audience engagement, and ideas to maximize the use of visuals.

This webinar qualifies for 5 points toward  Publications & Writing for MCC designation or renewal.

Note: This Webinar will not be recorded or available as a recorded webinar.

Target Audience:
People from any industry who do public speaking and who want to develop better presentations, enhance their audience engagement, and improve their outcomes.

Presenter: Kari Knutson
Kari Knutson, MA, is a professional speaker, therapist, and storyteller. Her company, Knutson Speaks, takes psychology “off the couch” and brings it to the people. Kari does this through presentations where she demystifies concepts in psychology and turns them into clear, tangible, and relevant takeaways that people can use to help transform their personal and professional lives. Kari travels the country speaking to groups as small as 3 and as big as 3,000 and in 2019 she gave over 100 presentations,107 to be exact. From her varied speaking engagements, she has gleaned many tools, tips, and tricks that she uses to improve her own presentations and to help others in her role as a public speaking coach. She hopes that this course will help more people get on more stages with better outcomes.

To learn more about the presenter, visit: http://knutsonspeaks.com/

Registration and Confirmation (Members):
Webinars are free to members. There is no need to complete the registration form. All CCA members will receive a separate email, closer to the event date, with information on how to attend the session.

Registration and Confirmation (Non-members):
The deadline to register is July 14. Space is limited. To ensure your spot in the webinar, register online. Registrants will be sent an email, closer to the event date, providing information on how to participate in the webinar.

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Recorded Webinars

Building a Strategy for Young Adult Member Engagement

As demographics change, the 25-45 age segment will form the core of cooperative membership—and leadership – for the next several decades. To maintain the member focus that is essential to the cooperative business model, co-ops must adapt to the values, interests and service expectations of this essential member group amidst stiff market competition.

Learn more about connecting with young adult members in this webinar that covers:
• Why it is important to engage the young adult member audience (and how to make the business case to co-op leaders)
• Key research findings and recommendations from the Young Adult Member Engagement Initiative
• How co-op products and services align with young adult values and interest areas
• Simple steps co-ops can take to more effectively engage this age group

Participants will come away with the business case for engagement; overview of research findings in the electric co-op industry and implications for the larger co-op market; greater understanding of the values and interests of young adult (25-45) members; characteristics of this cohort and overview of how to engage this group.

Target Audience:
Anyone in the cooperative community that engages with members and especially those with an interest in engaging with young adult (25-45) members of the co-op.

Presenter: Anne Prince
With more than 25 years of public affairs experience, Anne Prince is the Member Communications Manager for NRECA. Anne has developed a variety of tools and resources such as the Communications Planning and Crisis Preparedness Toolkits along with content for Young Adult Member Engagement for NRECA, among others. Anne provides strategic counsel, positioning and messaging guidance and has written about issues relating to the electric utility industry and topics impacting rural America.

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7 Steps to a Happier, More Productive Workplace (available to CCA members only)

Presenter: Dr./Commander Mary Kelly

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A Peek Behind the Curtain of CCA Connect: WordPress Web Development

Presenter: Mark Johnson

Mark Johnson shows you how each month, he builds the CCA Connect newsletter in the WordPress platform using a popular CMS (or theme) called Enfold. Participants will learn the basic principles of web development within the WordPress environment as well as some valuable tips for content creation.

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Mastering the Art of Podcasting

Presenter: Chuck Zimmerman

This webinar will focus on the fundamentals of starting and promoting a podcast as well as measurement options. Reasons to create a podcast are offered with multiple examples. There is also be some discussion on the technical elements of podcasting, including equipment to create a quality sounding program.

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Powered Productivity

Presenter: Beth Ziesenis “Your Nerdy Best Friend”

Exasperated by email? Peeved about passwords? Tired of tedious tasks? You’re not alone. Join Your Nerdy Best Friend, aka Author Beth Ziesenis, for a research-based look of common productivity problems, followed by the technology to solve them. Discover how to use free and bargain technology tools you never knew existed to work more efficiently with your teams, get organized and finally get stuff done. Learn more about Beth at: http://www.yournerdybestfriend.com.

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Tips & Tricks to Improve Your Graphic Design

Presenter: Stu Crair

Participants will earn 5 points in the Technical Communications Knowledge category for MCC designation or renewal.

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Making life easier with free Adobe mobile Apps

Presenter: Bill Carberry

Participants will earn 5 points in the Projects category for MCC designation or renewal.

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How to Feed Your Feed Without Breaking the Bank

Presenter: Megan McKoy-Noe, CCC

Participants will earn 5 points in the Planning and Programs category for MCC designation or renewal.

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Strategic Communication Planning: Be Your Co-op’s Most Valuable Player

Presenter: Lani Jordan, Principle, Lani Jordan Strategic Communications

As communicators, we have the opportunity to make ourselves invaluable contributors to our co-op’s success. That, however, means shifting our mindsets from being order takers or simply telling engaging stories to aligning what we do to the organization’s overall business goals. Strategic communication planning can help our co-op’s build strong, successful future and demonstrate the value of investing in the communication team.

In this session, participants will learn:

  • The value of aligning communication to their cooperatives’ business goals for the organization and in positioning the
  • communication team and its members as an integral part of the co-op’s success.
  • Practical tips for creating a strategic communication plan, working with leadership and measuring your success.

This webinar is designed for those who are early to mid-career co-op communicators with a desire to be viewed as valuable strategic thought leaders and essential contributors to their co-op’s success.

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Producing Powerful Videos Including Facebook Live

Presenter: Don Schindler

While it doesn’t take anything to pull your phone out and make a video, it does take some planning in order to make a video that someone would actually want to share on social media. Unfortunately, corporate communications continue to use talking heads, flat b-roll, and few cuts to tell their story and then wonder why it doesn’t go anywhere. This webinar will review what really works and how you can incorporate it into your next video project. Discover what modern sharable videos are made of. Learn which software to use and get basic tips on how to make your visual storytelling better.

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Powerful Presentations

Presenter: April Farlow 

As a speaker, sixty percent of the audience has determined if you are credible before you say the first word. This informational session will provide important resources to make a positive first impression and maintain confidence throughout a presentation. We will focus on how to be one of the rare presenters that engages the audience. In this session, you will learn how to:

  • Gain trust from the moment you walk in the door
  • Use body language to gain credibility
  • Basic steps that demonstrate confidence

Whether you are a beginner looking to gain knowledge or an experienced speaker who needs to refresh skills and eliminate bad habits, this presentation provides insightful information for anyone who communicates with groups on a regular basis.

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Event Planning Tips and Tricks

Presenter: Casandra Durand

RFPs? Attrition? Guarantees? This webinar will focus on more detailed tips and tricks from what to ask for in a contract to protect your organization, to how to save money on that dreaded food and beverage bill. So often marketers get thrown into the event planner role without knowing all the details that go with it. If you’re wondering what you can negotiate in a contract, things you can ask of the hotel, or how to save money on events without looking stingy, then you’ve come to the right place. We will also go over some event technology to make your life easier.

This presentation is designed for communicators who are newly involved in event planning and would like a more specific look at the logistics from the contract to event execution – particularly with a tighter budget.

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Making Robert’s Rules Your Own

Presenter: David Sheets

Do you wonder how to make your business meetings more efficient? Are you confused about rulings by the chairman in those meetings? Robert’s Rules of Order were created to make meetings more efficient and to protect the rights of all participants. In this webinar, parliamentarian Dave Sheets will help you understand how the rules can work for you and your organization. The discussion in this webinar will provide an outline of how to serve as a chairman, tricks and tips to help meetings proceed efficiently and how to encourage the members of your organization to embrace parliamentary procedure. This presentation is designed for anyone that serves on a board of directors for an organization or anyone active in an organization that is led by a board. It could be your cooperative or a church or charity you serve.

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Getting What You Want From a Freelance Designer

Presenter: Amber Sheridan

Not every communicator is born with the graphic design gene, sometimes you need to rely on a little help from a freelance graphic designer. Learn from fellow CCA member Amber Sheridan how she successfully works with freelance designers to fulfill all of her cooperative’s design needs.

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Community Involvement

Presenter: Jimmy Autry

Flint Energies takes its commitment to community very seriously. Between volunteer hours, in kind services and small donations, the rural electric cooperative has been involved with community activities for more than 75 years. One of those activities is the support of Little League baseball. Jimmy Autry, Senior Vice President of Member and Community Relations for Flint Energies, describes the depth of the cooperative’s investments in youth sports and other activities. From a case study, participants will decide what human and financial investments make sense for their own personal commitment to community.

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Weaving the Co-op Principles into Your Strategic Plan

Presenter: Juliann Graham

Leveraging the cooperative principles to help members understand the cooperative difference and its value is one of the primary focal points of every co-op communicator. Being a cooperative can be a competitive edge when you have loyal members who get what it means to be part of a cooperative. In this session, TCEC presents a case study showing how their communications team incorporated the cooperative principles into their communication efforts.

Participants will learn:

  • How to craft a strategic plan with the cooperative principles in mind.
  • How to build an editorial calendar incorporating the cooperative principles.
  • Telling your story with the cooperative principles.
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Enhancing Member Engagement

Presenter: Casey Hollins

Co-op communication professionals are face-to-face with learning how to reach their members as the communication channels and communication preferences continue to evolve day after day. While one annual meeting for members may have been the most effective, tried and true approach for many years, it may not allow all co-ops to continue to engage their members. Learn how one Virginia electric co-op has integrated new member engagement activities that are allowing them to reach more members in new and innovative ways, such as Telephone Town Hall Meetings, district-wide local events, social media and more. Having the flexibility within your cooperative to adapt with the changing needs and expectations of your members is essential to increasing member engagement and maintaining overall member satisfaction. This webinar highlights some of the new activities Rappahannock Electric Cooperative has integrated into its approach to enhance member engagement.

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Tips for Enhancing Internal Communications

Presenter: Michelle Ricard Geans

”Nobody ever tells us anything.” If this attitude is common among a cooperative’s employees, it can be crippling. Strong internal communications are key to making every employee, from top to bottom, feel included and informed about a cooperative’s vision and direction. Informed employees are satisfied employees. Satisfied employees create satisfied members. This webinar highlights some best practices for successful internal communications, along with tips on how to incorporate new technology and “out of the box” ideas for ways to keep employees informed and increase the exchange of ideas. The webinar uses Baldwin EMC as an example of a cooperative that transitioned from being heavily focused on external communications, to a more balanced approach that places just as much, if not more emphasis on internal communications. Participants will learn the value of keeping employees in the loop, and how to let go of the old and embrace the new through technology and techniques to increase internal communications.

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Tips, Tools & Technologies for Hosting Your Best Annual Meeting

Presenters: Monica Massey and Kristen Coady

Each year in March, nearly 1,400 members, employees and guests of DFA, travel to Kansas City for the cooperative’s Annual Leadership Conference and Annual Meeting. The three-day event serves as both an informational meeting and an opportunity to showcase DFA, the nation’s largest milk marketing cooperative and a global dairy foods company. To ensure a world class, effective meeting, the use of technology is a must.

This webinar covers how to deliver the best meeting experience for guests in attendance and those attending remotely. Incorporating appropriate technology in to the meeting (considering budgets and attendees) as well as technology troubleshooting are also discussed.

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Get Energized Get Organized

Presenter: KD Bryant Graham

Work, family and life’s curve balls can keep you busy. Getting through the hundreds of reminders in your smartphone is often a matter of getting smart about how you organize to maximize. Knowing which behaviors to avoid, along with some methods that best fit your lifestyle, you can get organized and maintain your sanity. Life doesn’t slow down, but sometimes it’s necessary for us to slow down in order to speed up. Just a little planning will return hours to you with an efficient, productive work day, week, month, etc. If you find yourself attending several meetings, working various communication deadlines, preparing reports, designing or taking on impromptu tasks, this is the webinar for you. You’ll learn valuable tips on managing your email, organizing your desktop, implementing hard copy and digital filing systems and determining your most efficient working days and times. Together, you’ll have a system in place to organize the multi-tasked world in which many communicators live.

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Photo Archive Management – Library Organization

Presenter: Chandra Allen

As a 104-year-old farmer-owned dairy cooperative and dairy products processor, the Tillamook County Creamery Association has several collections of prints and electronic images that are managed in-house and shared with internal and external audiences through web-based options. This webinar is a case study about how one cooperative created its three specific image libraries – Historical image and object archive, product image library, and marketing image library – using different tools based on the needs of the specific library, and the means by which the images are shared with internal audiences (employees) and external audiences (brokers, customers and marketing partners). The webinar focuses on the various methods of creating, managing and sharing the libraries TCCA uses for its photo and archive management, as well as a few tips to consider when or if choosing a photo management tool. Participants will learn how one cooperative chose to handle the creation, management and sharing of its photos and archives so that they can then confidently evaluate their cooperative’s own needs, including: Evaluating the need for an image library and how the library will be used or shared, creating the image library and managing the library.

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Photo and Archive Management – Capturing the Moment

Presenter: Joe Imel

Joe Imel is an award winning photojournalist whose work has appeared in newspapers, magazines, and wire services locally, nationally and internationally over the past 25 years. Imel has covered little league to the Super Bowl, mayors to presidents and preachers to Popes. He specializes in community photojournalism, the art of telling visual stories in your own backyard.

Description

Joe Imel will explain the basics of using a digital camera to help you capture moments that will improve and enhance your visual storytelling skills, engage readers and make shooting a little easier.

Participants will learn camera basics, such as aperture, shutter, ISO and how to properly hold you DSLR. You will learn the basics of composition and how to apply all of the new knowledge to photograph mug shots to “the moment”.

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Editing With Restraint

Presenter: Jim McCarty

During this one hour webinar Jim McCarty, Director, Communications and Printing for the Association of Missouri Electric Cooperatives gives tips on editing, with an emphasis on communicators working in small shops or alone. Participants will learn how to determine what their mission is, what to look for, restraint in editing and resources that will make their job easier.

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Co-op 101

Presented by Dr. Robert Cohen, Program Coordinator for the Cooperative Development Center at Kent State University

This webinar provides the economic basis for cooperatives, the legal basis of cooperatives, different types of cooperatives, and the overall structure of cooperatives. Participants will become more aware of the role cooperatives play in various business sectors and gain an understanding of the importance of cooperatives in the overall economy.

This webinar is designed for relatively new employees of cooperatives.

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Social Media for Communicators Webinar – How to Use Blogs, Facebook, Twitter, LinkedIn, Instagram and Pinterest for Public Relations

Presented by Amanda Miller Littlejohn, former journalist turned PR consultant who teaches organizations and individuals how to leverage the web for more effective communications.

By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.

This webinar:

  • Outlines the basic tools you HAVE to be using for communications, new popular tools and HOW to use them
  • Offers valuable case studies of organizations who are using social media effectively for PR
  • Shows you ways to reach out to journalists using social media
  • Gives you simple tools for measuring the reach of your social media program
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Designers and photographers: Cross the bridge (the Adobe Bridge) with CCA

Presented by Louis Tonsmeire, owner, Tonsmeire Studio

From photography to graphic design, Adobe Bridge is one of the most powerful programs to process and form digital files into works of art. In this session, participants learn file naming, RAW file conversion, PDF usage and will gain a working knowledge of streaming your workflow in design and photography.

This webinar is designed for individuals using Photoshop or other programs in their daily work.

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Speechwriting – Putting Words in Someone Else’s Mouth

Presented by Lani Jordan, Director of Corporate Communications for CHS

Writing a speech – or putting the words in someone else’s mouth – is one of the most challenging assignments a communicator can receive. Jordan offers insights into preparing, writing and delivery coaching to help your speaker shine.

This webinar covers:

  • How to assess whether you need a speech, PowerPoint presentation or talking points
  • Analyzing an audience
  • “Hearing” your speaker
  • Structuring a speech
  • To joke or not to joke: Useful resources

This webinar is designed for communicators with responsibility for providing speech/presentation communication support for their co-op’s senior leaders and directors.

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The Rural Missouri Method of photo editing and management

Presented by Jason Jenkins, managing editor, and Kyle Spradley, field editor, for Rural Missouri magazine, Association of Missouri Electric Cooperatives

Follow Rural Missouri editors Jenkins and Spradley as they take you through the process they use each month to quickly and efficiently manage and tone the publication’s award-winning photography.

The webinar covers both the use of Adobe Bridge and Photoshop for managing your photo resources and executing basic toning processes for your photographs. Topics addressed include batch processing, incorporating metadata and archiving techniques; creating and using Photoshop actions, RAW converter and other Photoshop tools to improve your photographs.

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Perfect Forms with Adobe Acrobat

Presented by Mark Bagby, Director of Communications, Calcot, LTD

This fast-paced webinar shows you how to unlock the power of Adobe Acrobat and create interactive forms – and never again have anyone tell you they can’t find a form or it’s “in the mail.” This session takes a look at creating ‘fill-able’ forms from all document types, which you can then send to contacts, who fill out forms using Acrobat Reader, and the completed forms return automatically back to you! Collecting, collating and using the information you receive is also discussed.

This webinar covers:

  • How to create the basic framework for a PDF form and the numerous ways to create forms.
  • Adding, configuring and formatting ‘fill-able’ fields, check boxes, drop downs, option buttons, function and command buttons, and more.
  • Easy ways to ‘auto-populate’ fields with predefined data and how to add math calculations to forms.
  • Distribution methods and collecting data from ‘filled-in’ forms, batch processing for multiple forms and large data-collection.
  • Security when deploying fill-in forms.
  • Exporting the collected data to manageable data types (e.g., Excel or Access).
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Intermediate Illustrator Illuminated

Presenter: Mark Bagby

In this webinar, participants work with more intermediate concepts and build upon the lessons from the “Illustrator Illuminated” webinar. More advanced concepts, such as envelopes, mesh, gradient fills, manipulating type, and filters and effects are covered. It is highly recommended that participants have a working knowledge of Adobe Illustrator, either through participation in the “Illustrator Illuminated” webinar or from other courses.

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Illustrator Illuminated

Presenter: Mark Bagby

If you’ve ever needed to create or edit a logo or illustration that can be infinitely scaled up or down with no change in quality and used on everything from business cards to billboards, video and the web, brochures to flyers, you need to know about vector graphics. And that’s where Illustrator comes in. This introductory class takes a look at basic tools and concepts in Illustrator and why, for many projects, it’s a better choice than Photoshop or InDesign. Attendees will get a look at the application, how it works, how to draw simple and complex shapes and combine objects to create new ones, manipulate type and create a finished logo. Attendees will also see how some tools are useful skills to improve their work in Photoshop and InDesign.

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Photoshop Tips and Tricks

Presented by Claudia McCue, Trainer & Author, Practicalia, LLC

Whether you’re modifying images for print or Web use, you’ll pick up some great Photoshop tips for performing color corrections, creating masks and retouching to remove or replace content. Photoshop has many great tools, but it’s helpful to know some tips and techniques for using them.

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Twitter Tactics: Sharing Co-op Principles in 140 Characters or less

Presented by Megan McKoy-Noe, CCC, Associate Editor, Straight Talk, National Rural Electric Cooperative Association (NRECA)

Lost in the Twitterverse? Never fear. Megan walks you through the basics of this social outlet and highlights when and how cooperative communicators should use Twitter. The webinar shows you how to personalize a page and explores smart communication tactics like hashtags, direct messaging and URL shorteners. Time-saving tools like Tweetdeck are also covered. The session includes examples of online member engagement and ideas to get you ready for your first Tweet.

Participants will learn:

  • How Twitter works
  • Smart communication tactics: hashtags, direct messaging, URL shorteners, searching, retweeting and tagging friends
  • How to personalize a Twitter landing page • Introduction to Twitter management tools (Tweetdeck, TwInbox, Nutshell Mail, etc.)
  • Examples of member engagement
  • Things to consider before tweeting
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Meeting Planning 101

Presented by Teri Ditsch, Member Services Manager, BLUE HAWK Cooperative and Brad Magarity, Regional Director of Sales, Associated Luxury Hotels International

The seminar covers all stages of meeting planning, including sourcing, site visits, budgeting, negotiating, contracting and onsite management. Participants will learn tips to avoid pitfalls and to make the entire process run smoother, including knowing what hotels expect of you and other basic rules of thumb.

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