Date: November 3, 2020
Time: 11:00 a.m. ET
Everyone knows that video is the best method of communicating your message on social media, but why aren’t your videos being seen? Much of what we were taught in school about video doesn’t work in social media. Why? Because it’s a different medium than traditional TV. What are the do’s and don’ts of making video that works in social media and how to incorporate these new methods into your production.
In this session, the participants will learn how to start with the audience in mind and then incorporate their message vs. the traditional method of starting with the message first. They will also learn how to do authentic and transparent video messaging vs. a traditional over-produced talking head with b-roll.
Webinar participants will earn 5 points in Projects for MCC designation or renewal.
Presenter: Don Schindler
Don Schindler is the Senior Vice President of Digital Innovations at DMI. Don has been teaching farmers, staff and the dairy industry how to connect with consumers using social media and digital marketing for seven years. Before coming to DMI, Don directed the Communications team at the University of Notre Dame and taught classes at the Mendoza College of Business at ND. He grew up on beef and row crop farm in southeast Missouri. and also served his country in the US Naval Submarine Service.
Registration and Confirmation (Members):
Webinars are free to members. There is no need to complete the registration form. All CCA members will receive a separate email, closer to the event date, with information on how to attend the session. Space is limited. Doors will close when capacity is reached.
Registration and Confirmation (Non-members):
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The deadline to register is October 27. Space is limited. To ensure your spot in the webinar, register online. Registrants will be sent an email, closer to the event date, providing information on how to participate in the webinar.