Date: April 21, 2020
Time: 11:00 a.m. ET
As demographics change, the 25-45 age segment will form the core of cooperative membership—and leadership – for the next several decades. To maintain the member focus that is essential to the cooperative business model, co-ops must adapt to the values, interests and service expectations of this essential member group amidst stiff market competition.
Learn more about connecting with young adult members in this webinar that covers:
• Why it is important to engage the young adult member audience (and how to make the business case to co-op leaders)
• Key research findings and recommendations from the Young Adult Member Engagement Initiative
• How co-op products and services align with young adult values and interest areas
• Simple steps co-ops can take to more effectively engage this age group
Participants will come away with the business case for engagement; overview of research findings in the electric co-op industry and implications for the larger co-op market; greater understanding of the values and interests of young adult (25-45) members; characteristics of this cohort and overview of how to engage this group.
Anyone in the cooperative community that engages with members and especially those with an interest in engaging with young adult (25-45) members of the co-op.
Presenter: Anne Prince
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With more than 25 years of public affairs experience, Anne Prince is the Member Communications Manager for NRECA. Anne has developed a variety of tools and resources such as the Communications Planning and Crisis Preparedness Toolkits along with content for Young Adult Member Engagement for NRECA, among others. Anne provides strategic counsel, positioning and messaging guidance and has written about issues relating to the electric utility industry and topics impacting rural America.