In a digital-first world, are your messages reaching members? Learn how to build an effective advertising strategy for the digital marketplace. We will share tips from Pioneer’s team of cooperative content strategists, covering search engine marketing, targeted social media campaigns, the role of value-driven content (video, eBooks, blogs), and the best digital tools to not only reach members but engage them and keep the conversation going.
Participants will learn how to build an effective digital advertising strategy, including:
- Search engine marketing.
- Targeted social media advertising campaigns.
- Role of value-driven content.
- Helpful digital marketing tools.
Webinar participants will earn 5 points in Projects for MCC designation or renewal.
Link to the eBook referenced by the presenters on the call: https://www.pioneerutilityresources.com/ebooks/
Presenters: Andy Johns, Melissa D. G. Shaw, Tina M. Potter, and Megan McKoy-Noe
Andy Johns, Director, Marketing and Business Development.
An innovative storyteller and communicator, Andy has been with WordSouth—now part of the Pioneer family of companies—since 2011. Prior to joining WordSouth, Andy was an award-winning writer at the Chattanooga Times Free Press, the Anniston Star and the Rome News-Tribune. He studied communications at Berry College and earned his MBA with a marketing focus from the University of Tennessee at Chattanooga. In 2019, he also earned a certification in Marketing Automation.
Melissa D. G. Shaw, Director, Social Media Content & Operations.
Melissa Gilliam Shaw is an American Marketing Association Professional Certified Marketer (PCM®) who holds a M.A.M. from Carnegie Mellon University and both a B.A. (in English) and a B.M. from Northwestern State University of Louisiana. She manages Pioneer Social, supporting almost 200 utilities with targeted social media campaigns, monitoring and content.
Tina M. Potter, a certified Digital Media Strategist, supports targeted digital advertising efforts on Pioneer’s Business Development Team. She is Google Certified, and has over fifteen years of advertising experience. Tina was born and raised in rural Mid-Missouri and lives in Jefferson City, Mo. She has a BA in Marketing, from Missouri State University.
Megan McKoy-Noe, Brand Storyteller. Megan helps utilities find ways to engage members at Pioneer, a communications cooperative. Before joining Pioneer she steered NRECA’s Straight Talk team to support electric co-ops across the nation. She got the co-op bug while working for GreyStone Power, an electric distribution co-op in Georgia. She won CCA’s Writer of the Year award twice and is a Graznak Award recipient.
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