Workshops
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**Upcoming Event**PROFESSIONAL DEVELOPMENT WORKSHOPOklahoma City, Oklahoma September 21-22, 2022
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Hampton Inn & Suites Oklahoma City-Bricktown
Address: 300 E. Sheridan, Oklahoma City, Oklahoma 73104
Hotel Phone #: 405-232-3600
Room Rate: $143.00 plus tax (currently 14.125%)
Group Code: CCA (Cooperative Communicators Association) PDW
Check in: 3:00 PM; Check-out: 12:00 PM
Hotel Cut Off Date: August 28, 2022
The Hampton Inn & Suites is in the heart of the Bricktown entertainment district, surrounded by restaurants and nightlife. The hotel overlooks Chickasaw Bricktown Ballpark and Chesapeake Energy Arena is a 10-minute walk away.
Click here to make your room reservation today!
*Rates and reservations guaranteed through end of business day on Sunday, August 28, 2022*
Travel Information
Will Rodgers World Airport (OKC) is located just 10 miles of the host hotel and provides commercial airline service by a number of airlines with daily flights to and from Oklahoma City.
For Will Rodgers Airport car/transportation information, click here.
Airport Shuttle service is not available to this hotel.
Parking
Self-parking, fee: $20 USD daily. Valet parking is not available.
Covid-19 Policy & Protocols
The hotel asks that you follow all local guidelines and laws with respect to practicing social distancing and wearing a mask in public areas. Please check with local public health and government authorities regarding guidelines for this area prior to arriving.
Wednesday, September 21 |
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| 11:00-12:00 p.m. | Lunch |
| 12:00-1:30 p.m. | How to Do More with Less (Autumn McMahon, Oklahoma Electric Cooperative) |
| Spoiler alert: the answer is not to just work more. In this session we look at how you can leverage AI, affordable social media marketing platforms, and targeted member marketing to expand your effectiveness and efficiency. | |
| 1:30-1:45 p.m. | Break |
| 1:45-2:45 p.m. | Organizational Branding and Best Practices (Quisto Settle, Assistant Professor, Oklahoma State University) |
| This session will cover what we’ve learned from research about effectively branding organizations, including what communication can and cannot do for a brand’s success. | |
| 2:45-3:00 p.m. | Break |
| 3:00-4:00 p.m. | Using Research to Make Better Decisions (Quisto Settle, Assistant Professor, Oklahoma State University) |
| Research helps us make better decisions, but this is only true as long as we use the right research. We’re going to talk about different options that exist in research, including what different types of research can and cannot tell us. We’ll also talk about some red flags to look for when evaluating research. | |
| 4:00-5:30 p.m. | Optional Tour to the Oklahoma City Memorial |
| The memorial honors those who were killed, those who survived and those changed forever on April 19,1995. It encompasses the now sacred soil where the Murrah Building once stood, as well as the surrounding area devastated by the attack. Tickets will be purchased at the museum ($15 for adults) | |
| 6:00 p.m. | Dinner |
Thursday, September 22 |
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| 7:00-8:30 a.m. | Breakfast on your own (included in your hotel room fee) |
| 8:30-9:30 a.m. | Graphic Design (J. Adam Calaway, Noble Research Institute) |
| How do you make your publications and collateral material grab your audience’s attention? How do you convey powerful messages through visual mediums? For more than two decades, presenter Adam Calaway has worked with some of the best graphic designers in the agricultural sector to create national award-winning publications and visuals.
During this session, Calaway will share the design process he’s honed through two decades. Attendees will learn the fundamental principles that will make their publications and collateral materials look more cohesive, convey clearer messages and deliver that “wow” factor their boss’s and audiences crave. |
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| 9:30–10:30 a.m. | How to Be a Better Writer (J. Adam Calaway, Noble Research Institute) |
| In a YouTube and TikTok world, writers must work harder than ever to capture their audience’s attention and deliver compelling stories. Presenter Adam Calaway has built a 20-year career in communications and marketing on the cornerstone of writing, winning more than 35 state and national awards for his writing.
During this session, Calaway will outline the ingredients to his “secret sauce” for creating memorable stories. Attendees will learn about being intentional with syntax, creating powerful narratives, and delivering copy with an emotional wallop. |
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| 10:30-10:45 a.m. | Break |
| 10:45-11:45 a.m. | Adventures in Vlogging (Tory Tedder-Loffland and JoMarie Ramsey, Oklahoma Electric Cooperative) |
| As we get older, we tend to get set in our ways and it can be tough to try something new. That’s why it can be so refreshing to have someone come in with a new perspective and show us a new way of doing things. That’s exactly what happened when JoMarie Ramsey got Tory Tedder-Loffland started vlogging.
For those of us who are interested in starting our own vlogs, Tory’s experience is a great case study. She walks us through the process of getting started, from choosing the right equipment to editing and posting videos. She also talks about the benefits of vlogging, including the sense of community that comes from interacting with viewers, as well as using videos in multiple formats. Whether you’re just getting started or you’ve been vlogging for a while, this presentation is sure to give you some great ideas. |
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| 11:45-12:30 p.m. | Roundtable Discussions |
| 12:30 p.m. | To Go Lunch |
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Session 1: Organizational Branding and Best Practices Session 2: Using Research to Make Better Decisions Speaker: Quisto Settle Quisto Settle is an assistant professor of agricultural communications at Oklahoma State University. He teaches risk and crisis communications, audio/video storytelling, and communication theory. His research focuses on organizational branding and science communications. Prior to OSU, he started the agricultural communications program at Mississippi State University and was a post-doctoral associate at the University of Florida Center for Public Issues Education in Agriculture and Natural Resources. |
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Session: How to Do More with Less Speaker: Autumn McMahon Born in Denver, Colorado, Autumn McMahon was raised in Norman, OK. Inspired by her parents and “the women of Sarkeys” she immersed herself in the non-profit sector. She co-founded the Teen Advisors of Norman (TAN), served as both an assistant and interim Executive Director of the Norman Community Foundation, and worked as an intern at the Sarkeys Foundation. She spent four years as an outside sales Media Consultant for Yellowbook (including Search Engine Marketing for Google, Yahoo and Bing) in Denver before accepting her position as the Development Director at the Mary Abbott Children’s House in Norman, OK. She spent almost five years as the Director of Development at the Jeannine Rainbolt College of Education at the University of Oklahoma and is currently the Vice President of Member Engagement at the Oklahoma Electric Cooperative. |
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Session 1: Graphic Design Session 2: How to Be a Better Writer Speaker: J. Adam Calaway Adam Calaway serves as director of communications and public relations at Noble Research Institute. Calaway has been at Noble for almost 16 years. He was selected to be the organization’s first-ever director of public relations in 2006. He now leads Noble’s entire communications, marketing, event and hospitality functions. He holds a Bachelor of Arts degree in journalism from Cameron University (2001) and a Master of Arts degree in communications (2005) from the University of Oklahoma. His communications teams have earned more than 400 state and national awards for outstanding communications and marketing materials. |
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Session: Adventures in Vlogging Speaker: Tory Tedder-Loffland Tory Tedder-Loffland thinks she has the best job in the co-op. “I tell people I basically get paid to volunteer and play with kids.” As the education and outreach programs director she coordinates all youth programs, volunteer opportunities for employees, and the Operation Round Up program for Oklahoma Electric Cooperative. August 2022 marks Tory’s 16th year at OEC. |
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Session: Adventures in Vlogging Speaker: JoMarie Ramsey JoMarie Ramsey is the editor and media specialist for Oklahoma Electric Cooperative. She is a graduate of Oklahoma State University’s agricultural communications program and worked several years as a freelance journalist before joining OEC in 2021 as the social marketing associate. |
Annual Sponsors
