We need YOU to help recruit
In the world of college athletics, successful recruiting can help a team ascend to excellence (see University of Alabama football). Those who win in the recruiting game are proficient at “selling” the features and benefits of attending their institution as opposed to the competition.
Essentially, these same principles apply when it comes to member recruitment for CCA. For our organization to continue thriving as it has for 65 years, each and every one of us must put on our recruiting hats and “sell” the many advantages of CCA membership to “recruits,” i.e. anyone involved with the various communications functions at a co-op!
Simply put, we need YOU to help grow CCA.
CCA provides some useful tools to help you recruit potential new members. Here’s a brief list you might find useful:
CCA website. You’ll find information about the organization’s history and purpose, membership applications, and a list of upcoming educational opportunities.
Facebook group. Make sure you tell prospective members about the private Facebook group and the benefits of having the ability to access a wealth of knowledge at the stroke of a key.
Banners and brochures. As a member, you have access to a banner stand and brochures to place at industry events. All you have to do is make a request to the CCA business office and allow enough time for shipping. Then, set it up at your event and use the visual as an opportunity to talk to your peers about our organization.
As you are pitching CCA to prospective members, here are a few tips that can be helpful and convincing:
Make it personal. Each of us has a story about how CCA has enriched our personal and professional lives. Share how this organization has made a positive impact on your career or how a conference speaker shared a tip or trick that helped you overcome an obstacle you encountered. We all probably have one example we can easily recall to share with a prospective member.
Promote CCA on social media. Use your personal social media accounts to talk about CCA or promote upcoming events. If you look through your friends list, there is likely at least one person who is employed by a cooperative and not a member of CCA. Seeing that event link or testimonial about CCA may prompt them to contact you with questions about our organization.
Use your voice. Talk about CCA and its benefits at conferences you attend or reach out to other types of co-ops in your area.
If you love this great organization as much as we do and want others to experience what CCA has to offer, make the effort and hit the recruiting “trail.” Thanks in advance!