Viewpoint

Inspiring you to make the most out of CCA

By Chellie Phillips, CCA President

Like any good communicator, I was procrastinating by scrolling through various social media feeds. Along with the end of summer vacation pictures, the first day back-to-school pics and gender reveals, I was struck at how many motivational quotes people feel compelled to share. It seems we all need some inspiration.

As communicators, we know how powerful words can be. They evoke emotion. They inspire us to action. I hope you’ll indulge me as I share a few of these quotable motivations and how I think they relate to CCA.

It’s not just a daydream if you decide to make it your life.
I count myself blessed to have found a way to make a career out of my love of writing and creativity. So many of our CCA members not only have careers, but they are living their passion. They are shaping communities and cooperatives by doing what they love. CCA not only allows us a chance to grow those talents and skills, but also to be around others who inspire us and keep us moving forward.

You don’t have to have it all figured out to move forward.
Thank goodness: It’s more about having a vision and being willing to do the work to get there. I’m honored to serve with eight other CCA members who care deeply about the future of this organization. None of us claim to have all the answers, but we are willing to put the time and energy into propelling this organization forward. We’re tackling tough topics like growing our member base, a new membership dues structure, and providing our members with top-notch educational opportunities while maintaining cost-effectives and accessibility.

Progress is impossible without change, and those who cannot change their minds cannot change anything.
All of us face this hurdle in our jobs. The old “it’s how we’ve always done it” is a killer. It stops growth and it kills energy and engagement. You’ll be hearing more about how your CCA Board is looking at restructuring committees later in the year. It’s our desire to get more members involved to help shape the direction of our organization. I hope each CCA member knows I want to hear from you. I want to know your ideas. Drop me an email at and tell me what’s on your mind.

A comfort zone is a beautiful place, but nothing ever grows there.
I’ve been a member of CCA for almost 20 years. I’ve watched the evolution of regional workshops as they became professional development workshops; the addition of coffee breaks and webinars to add more interaction and educational opportunities; and the creation and redesign of our Master Cooperative Communicator certification recognizing members with a high level of professionalism and competency. We’re not showing any signs of slowing down. Your board is continually looking for new ways to increase the benefits you receive as a member. When an organization quits evolving, it’s in danger of becoming irrelevant.

The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.
I’ll leave you with this one and hope you are committed to CCA. We need your voice and your commitment to involvement. Our organization is truly a reflection of our unique, energetic, diverse membership. I hope you are taking advantage of all the ways to be involved. Join a committee. Share your skills. Enter the contest. Join our Facebook community and start a conversation.